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selling cbd on amazon

To continue listing these products, you must meet all of the requirements outlined below and on the Drugs, Drug Paraphernalia and Dietary Supplements Seller Policy page.

The listing and sale of ingestible hemp products, including lozenges, e-liquids, sprays and oils that contain CBD or other cannabinoids are prohibited on, except for sellers participating in a limited, invite-only pilot. This pilot only applies to products listed on and is not available on other Amazon websites. The pilot is not accepting additional sellers currently.

The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.

Cannabidiol (CBD) is one of a range of cannabinoids found in Cannabis plants. Tetrahydrocannabinol (THC) is another common cannabinoid and is the main psychoactive constituent of Cannabis. Cannabis is a flowering plant that consists of three primary species: Cannabis sativa, Cannabis indica and Cannabis ruderalis.

All hemp products that do not contain CBD, THC or other cannabinoids must be permitted by Amazon policy, have the ingredients attribute populated correctly and be described appropriately.

The only ingestible hemp products that are permitted for sale on are those products that contain cold-pressed hemp seed oil from the Cannabis sativa plant, and that do not contain CBD, THC or other cannabinoids.

The term “hemp” is often used to refer to varieties of Cannabis that generally contain lower concentrations of THC and higher concentrations of CBD, and are grown for industrial use (e.g. for clothing, rope etc.).

All listings and products must comply with all laws and regulations.

All hemp products that do not meet the requirements listed above and on the Drugs, Drug Paraphernalia and Dietary Supplements Seller Policy page will be removed.

Selling cbd on amazon

I have seen some sellers using ‘CBD’ on their packaging labels, and including that in the listing images, but you would be taking a risk if you do this. You’re likely to convert more sales because that is what the customer is looking for, however, that is probably only going to be a short-term sales win before you get caught. Amazon isn’t shy to suspend accounts.

The Amazon algorithm uses these backend keywords (along with your frontend listing copy) to bring you up in the results of customer searches, so this is a really important area to focus on.

2. You can use ‘CBD’ & ‘cannabis’ in your backend keywords

Fortunately, your product listing’s backend ‘search terms’ box is where you can list all of your relevant keywords without restrictions. So here, for example, you can enter CBD, cannabidiol, cannabis, marijuana etc…

4. Exceptional branding and listing copy will make you stand out

With a product such as this, you need to address your customers’ purchasing barriers, which are often: