Of course, it’s not as simple as throwing up a website and watching the buyers flood in. If you decide to sell CBD at all — let alone online — you’ll face a complicated industry with complex legal and marketing challenges.
The CBD market is booming
You’ll also want to start a blog, master the skill of keyword research, and put out fresh content that captures the intent of what people are searching for. Make sure you’re targeting terms that bring in potential buyers and not just visitors looking for information on the topic.
Challenges of selling CBD online
You’ll need a system for warehousing your CBD products and managing inventory over time. When you’re first getting started, this may be done in your home. After experiencing growth, you’ll want to expand into a fulfillment center by either signing a warehouse lease or outsourcing fulfillment.
CBD capsules are just like any other gelatin capsule or softgel: a fast, convenient way to administer a dose of its ingredients. Capsules are quicker to use than tinctures and isolates, and are often favored by customers who want to avoid edibles or just want to take CBD in a familiar way. Many people are used to taking multivitamins or medications in capsule form, so capsules are often a natural starting point for customers new to CBD.
Edibles are all types of food containing CBD, and can include gummies or chews, hard candies, chocolate, cookies, and even beverages. Edibles are popular among customers who like to take their CBD in the form of a tasty treat. Since edibles are food products, they’re subject to additional regulations that vary by state. These include food safety regulations as well as packaging requirements like childproof containers.
CBD Topical Formulations
Europe and the United States both have long histories of hemp farming due to the quality of products made from hemp, such as rope and textiles, even before CBD was understood. Today, the US and Europe are home to some of the best hemp farmers in the world, although not all European countries that grow hemp do so for CBD extraction. Other countries throughout the world also grow hemp for various uses that may not permit usage for CBD. Hemp farming was also banned in the US for over 50 years and is still illegal in some states. It is important that your CBD supplier obtains hemp from a reputable farm that produces high-quality crops such as those found in the US and Europe. If your supplier grows their own hemp, investigate to ensure they’re following industry best practices.
A CBD topical formulation is a cream, salve, lotion, gel, or other preparation made to be rubbed into the skin. These products can be applied directly to inflamed or painful areas similar to other pain relief ointments. They also provide an alternative for customers who don’t like to take CBD orally. These treatments can also include other ingredients like menthol to provide a cooling sensation. CBD can also be used in massage oils.
In the last few years, CBD oil has grown from a niche alternative treatment to a multimillion-dollar market. The growth rate suggests that by 2022 the CBD market will expand to over $2.5 billion. As more people discover the benefits of CBD, the medical community and legislators alike are taking notice. CBD is used on a daily basis by millions of people, and because of the credibility given to it by doctors, researchers, and lawmakers who support it, more people are trying CBD for the first time every day.